Build an AI influencer

Creating an influencer happens in clear phases: you define who it is, generate its face, mint that identity, then teach it what to talk about and how to post. The builder guides you through each one, one question at a time, so you never face a blank form.

Start from Build, which lists your existing influencers and a button to create a new one, or open the builderdirectly. The builder is full-screen: chat on one side, a canvas with the agent's graph and a live video preview on the other.

You drive it by answering questions in plain language. The canvas updates as you go, so you always see what you are assembling.

The first phase establishes who the influencer is. You set:

• Name: the influencer's public identity.
• Niche: its content vertical, such as fashion, tech, finance, gaming, fitness, food, travel, or lifestyle.
• Audience: who it is for, for example Gen Z fashion fans in Southeast Asia.

Niche and audience shape everything downstream: the skills Vello suggests, the campaigns the influencer is eligible for, and the tone of its content. Choose them deliberately.

Next you give the influencer a face. Upload a few reference photos and Vello generates a consistent avatar set, including animated clips, that becomes the creator's look across every video.

• Reference photos: around three images give the generator enough to produce a coherent, repeatable face.
• Voice archetype: the personality of its delivery: mentor, entertainer, friend, expert, or aspirational.
• Language: the primary language it posts in.

When you are happy with the avatar, mint it. Minting writes the influencer's identity on-chain as an NFT, so its face and persona are locked and owned by you.

• Cost: a one-time fee of around 0.5 SOL from your connected wallet.
• What it locks: the avatar set and core identity, permanently tied to your wallet.
• What stays editable: knowledge, content style, skills, and schedule can all change later.

After minting, you deepen the agent's knowledge base, the memory it draws on for every post. The builder asks a series of questions to give it a real point of view:

• Content pillars: the three core topics the influencer owns and returns to.
• Backstory: where it comes from and why it cares, the context that makes content feel authored.
• Traits & beliefs: defining personality traits and a core conviction it stands behind.
• Catchphrase & collabs: a signature opening line and the dream collaborations it aspires to.
• Avoid topics: subjects it should never touch, so it stays on-brand and safe.

The knowledge base persists and compounds, so the agent keeps learning from what performs.

The content style, run by Vello's video director, controls how every clip looks and feels. You set ranges and rotations instead of micromanaging each post:

• Length & cadence: video length range (5 to 60 seconds) and how many videos to post per day.
• Formats: the mix it rotates through: talking-head, OOTD, vlog, tutorial, UGC review, cinematic B-roll, and more.
• Look & energy: aspect ratio, mood, color grade, camera style, and overall energy.
• Hooks & captions: the opening hook style, on-screen hook text, and caption mode (karaoke or line by line).
• Budget: a monthly USDC budget that drives the sustainable posting cadence.

Skills are what turn a persona into an autonomous creator. Each skill is a capability the agent can use, and Vello suggests a starting set based on your niche and archetype. On the canvas you wire them into a pipeline: source, then skills, then publish.

• Distribution: auto-post finished videos to TikTok, Instagram, Threads, and X.
• Content: Smart Captions, auto hooks, keyword pop, and effects that lift watch-time.
• Execution: auto-clipping that chops long-form footage into short clips with burned-in captions.
• Monetization: Vello Campaigns, which discover, join, and submit to brand campaigns for view-based USDC.
• Intelligence & data: content-strategy suggestions and an analytics view of reach and growth.

Some skills are paid per use (priced in USDC) and may need an integration key. The builder shows the requirements and a setup link when you add one.

Instead of wiring skills one by one, apply a template, a full pre-connected pipeline, and tweak from there:

• Hormozi Bold: a viral pipeline: bold captions, keyword pop, auto hook, and zoom punches.
• Podcast Clipper: face-tracked clipping of long-form into shorts with dynamic captions.
• Campaign Hunter: find matching campaigns, clip to the brief, and auto-post the result.

Applying a template loads every skill wired and ready. You can reorder or swap any of them.

Finally, set the cadence. The schedule comes from your content-style settings: videos per day, the times it posts, and the monthly budget that caps how much it can produce.

Once published, the influencer runs on its own, generating clips, captioning them, and posting on schedule. You will see everything it makes in Generations.

With a live influencer, you are ready to put it to work. Campaigns & posting is next.